1. Introduction
Prime Persian Trading, trading as Prime Rugs (“Prime Rugs”, “we”, “our”, “us”), respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit or make use of our website www.primerugs.co.za or communicate with us.
By using our website, you consent to the practices described in this policy.
2. Information We Collect
We may collect and process the following types of information:
2.1 Personal Information
When you make a purchase, register an account, or contact us, we may collect:
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Full name
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Email address
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Phone number
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Delivery and billing addresses
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Payment details (processed securely via our payment gateway – we do not store card details)
2.2 Automatically Collected Information
When you visit our website, we may automatically collect:
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Your IP address
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Browser type and device information
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Pages visited and time spent on our site
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Cookies and similar tracking technologies (see Section 8)
3. How We Use Your Information
We use your personal information to:
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Process and fulfill your orders
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Communicate with you about your purchases, inquiries, or support requests
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Improve our website, products, and customer experience
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Send marketing updates or promotional offers (only if you have opted in)
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Comply with legal and regulatory obligations
4. Sharing of Information
We do not sell your personal information.
We may share your data only with:
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Service providers such as couriers, payment gateways, and IT support providers (to fulfill orders and operate our business)
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Regulatory authorities or law enforcement where required by law
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Third-party marketing tools (e.g., email newsletter systems), but only with your consent
All third parties are required to respect the confidentiality and security of your data.
5. Data Retention
We retain your personal information only for as long as necessary:
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To fulfill the purpose for which it was collected
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To comply with legal, tax, or accounting requirements
After this period, your information will be securely deleted or anonymised.
6. Your Rights (Under POPIA)
You have the right to:
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Request access to your personal information
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Correct or update your personal details
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Request deletion of your personal data
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Withdraw consent for marketing communications
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Lodge a complaint with the Information Regulator (South Africa) if you believe your data has been misused
7. Data Security
We implement appropriate technical and organisational measures to safeguard your personal information from unauthorised access, disclosure, loss, or misuse.
8. Cookies and Tracking
Our website uses cookies to enhance your browsing experience.
Cookies help us:
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Understand how you use our site
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Improve functionality and performance
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Personalise content and offers
You can manage or disable cookies in your browser settings, but some features may not work correctly if cookies are disabled.
9. Third-Party Links
Our website may include links to other websites. We are not responsible for the privacy practices or content of these external sites. Please review their privacy policies before providing any personal data.
10. Changes to This Policy
We may update this Privacy Policy from time to time. The latest version will always be available on this page with the effective date updated accordingly.
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